Part 1 of our Protecting your Company segment highlighted the benefits of registering caveats with your local Sheriff Court. In this instalment of Business Bites we touch upon the importance of protecting your brand, and your business’s reputation. This can be achieved by registering a trade mark in the name of your product or service.
Registering a trade mark will enable you to take legal action against anyone using your brand name without your permission. You will also be able to use the ® symbol in order to reinforce that you own the name, and thus deter others from using it. There are also commercial advantages, as you can sell and licence your trade marked brand.
Trade marks are allocated a specific class of good or service, and it is possible to register your trade mark in more than one class. It is important to tailor the class description applicable to your trade mark to ensure it is fully protected.
The application process can take around four months if no objections are received. Davidson Chalmers has experience in filing applications on behalf of many of its corporate clients, and we are well placed to take you through each step of the process, from checking if your brand qualifies as a trade mark, to responding to any objections on your behalf.
Once your trade mark is registered it will remain in place for 10 years, providing long term protection for your business.
If you would like to discuss registering a trade mark, please get in touch with a member of our corporate team on 0131 625 9191.
The matter in this publication is based on our current understanding of the law. The information provides only an overview of the law in force at the date hereof and has been produced for general information purposes only. Professional advice should always be sought before taking any action in reliance of the information. Accordingly, Davidson Chalmers LLP does not take any responsibility for losses incurred by any person through acting or failing to act on the basis of anything contained in this publication.