Endura Limited

The Business Objective.

Endura Ltd (www.endurasport.com)  was founded in Edinburgh in 1992 by a keen club cyclist (Jim McFarlane) after his return to Scotland from a 14 month stay in Sydney.

Since its formation Endura has grown to become the largest brand of cycling clothing in the UK and now has a distributor network across Europe, Scandinavia, Russia, South Africa, Australia, Canada and Asia.


The Davidson Chalmers team advised Endura on its corporate structure and the custom built specialist manufacturing facility in Livingston.


Endura continues to grow and expand in markets around the world.

The Team